PUTRAJAYA, May 14 — Communications Minister today said it has introduced the Concert and Events in Malaysia Incentive (CEMI) to revitalise the local music and hospitality industries while attracting high-quality international shows to Malaysia.

Minister Datuk Fahmi Fadzil said the programme will be open for applications from May 15 to July 10 this year, offering financial incentives to event organisers who meet key criteria.

“This initiative is part of our efforts to stimulate the live entertainment industry, while also ensuring that international events contribute meaningfully to the local economy and cultural landscape.

“CEMI will offer financial incentives to organisers who meet the criteria, which include economic impact, increased tourism potential, incorporation of local content, and compliance with the programme’s guidelines,” he told reporters during the ministry’s weekly press conference here today.

He added that further information regarding the application guidelines and requirements can be found at www.mycreativeventures.com.my/CEMI.

On April 18, the government introduced the CEMI rebate programme to encourage the organisation of concerts and entertainment events, starting with an initial allocation of RM10 million.

International event organisers are eligible to receive rebates of up to RM1.5 million, provided they allocate at least 20 per cent of their event budget to local spending and ensure that 30 per cent of their workforce is made up of Malaysians.